Top Ten Advertisers (Q1 2010)

Rank

Company

Jan - Mar 2010 ($Mil)

Jan - Mar 2009($Mil)

% Change

1

Procter & Gamble Co

$772.6

$656.5

17.7%

2

AT&T Inc

$576.4

$455.0

26.7%

3

General Motors Corp

$533.7

$415.5

28.5%

4

Verizon Communications Inc

$517.2

$569.1

-9.1%

5

Pfizer Inc

$396.4

$271.1

46.2%

6

News Corp

$366.8

$340.4

7.8%

7

Johnson & Johnson

$344.1

$390.3

-11.8%

8

Time Warner Inc

$304.3

$265.3

14.7%

9

Walt Disney Co

$267.6

$303.6

-11.8%

10

General Electric Co

$264.6

$261.3

1.3%

TOTAL

$4,343.9

$3,928.0

10.6%

Source: Kantar Media, May 2010