ATB FINANCIAL - MYATB.CA
ATB Financial turned to POWERSHiFTER, in partnership with NEWAD, for the 2009 myatb.ca summer campaign. Looking to progress two previous successful summer campaigns, POWERSHiFTER worked to improve the already high volume of visits and site registrations. To achieve this, POWERSHiFTER recommended integration of a street-level sign up process via software-enabled iPod Touches and a targeted web banner campaign. The iPod Touch software facilitated direct connection with the target market via branded emails, resulting in an increased conversion rate. Secondly, based on research1 showing that banner display advertising impacts search results for four weeks after exposure, POWERSHiFTER revamped the site to be more search engine compliant. As a result, ATB Financial has already seen a substantial lift in traffic and site registrants from the same time in last year's campaign. Further, POWERSHiFTER added a custom CRM and tournament engine, providing added analytics and conversion tracking capability. View the site
