TELUS Future Friendly Home

POWERSHiFTER was hired by TELUS to create the Future Friendly Home microsite and campaign. The campaign was designed to bring clarity to the term 'Home Networking' and to position TELUS as the leading provider in this area. The problem was that the subject of home networking was a term that just did not interest or resonate with the average consumer. The request was for an online platform that would engage the customer and answer the question "What is home networking and why do I need it?"

In collaboration with the product team, it was decided that the Future Friendly Home microsite and campaign had to be a little different; the use of the familiar TELUS critters would not work in this instance. The solution was to design the site around a virtual contemporary home that would use animation and audio to quickly illustrate home networking and why the user might need it.  The user then had the option of exploring in further detail with expanded site content or purchasing a product or service through telus.com.

The result was a very successful campaign with an above industry click-through rate of 5.14%, which quickly positioned TELUS as the leader in the arena of home networking. In fact, the site is still in use today; when a new product or service is added to the Home Networking portfolio, the site is then updated with the appropriate content. View the Site