Category >> Powershifter Media
Less is more - Powershifter Shifts to Mini Cards
JP Holecka May 3, 2010 - filed under: Powershifter Media Comment (0)
With a new Yaletown agency address came the requirement for new business cards. That got me thinking...I really don't use dead tree cards that much anymore but not enough to cut them out completely.

So when I was cleaning out my office drawer I found an old box of Moo Mini Cards that I used personally. I thought that these could be the solution I was looking for. The response when I handed the little cards out personally was always the same. That of wonderment and affection. Those are emotions that I would love to have associated with the brand. They are also very Web 2.0 like us and as new employees come into the fold we could order them up easy peasy. That said they are so cost effective that even contractors could get a set. Couple that with the cool key chain case and it was a no brainer.

So with that I present to you the new POWERSHiFTER mini cards. [Cool black case sold separately].

tags:// marketing, business, Branding, agency, advertising, 2.0
Go Canada Wallpaper
JP Holecka Feb 24, 2010 - filed under: Powershifter Media Comment (0)
I know I was a bit grumpy the Twitter after that Canada US hockey game. As a thank-you for putting up with my passion for Canadian hockey I give you the official POWERSHiFTER "Go Canada Vancouver 2010" wallpaper. The hockey team is back on my good side but I am still a little choked about the overall medal count...GO CANADA! Wallpaper>>1024x768, 1200x1024, 1280x800, 1440x900, 1680x1050, 1920x1200, and the iPhone

tags:// wallpaper, vancouver 2010, olympics, canada
Hot Rod Summer Wallpaper by POWERSHiFTER!
JP Holecka May 21, 2009 - filed under: Powershifter Media Comment (0)
Photo JP Holecka ©POWERSHiFTER
In celebration of the Obamas recent announcement to build more fuel efficient cars. I thought it would fitting to give away a wallpaper of a hot rod and a hot chick. Why a hot rod? Well I wanted to use a Prius but found that it just did  not look good decaled up!
This photo illustration I did a quite some time ago, and was in a group Hot Rod show at Vancouver's now defunct Moon base Gallery run by Atomos.
There are lots of sizes and even included an iPhone size so that you can add some sas to your mobile desktop. Let me know if you would like a Blackberry size and I make that too.

tags:// Shameless Promotion
Powershiftermedia.com, built from the bottom up.
JP Holecka Nov 6, 2008 - filed under: Powershifter Media Comment (0)


Welcome to Powershifter Media's new website. It’s built on an open source CMS called Joomla! (The exclamation is actually part of the name). 

Why choose Joomla!?

Flexibility: As a consultancy of one I need to be able to manage my site quickly and cost effectively without employing a developer for site updates. Open source offers cost effectiveness and freedom from being tied to a certain vendor for future updates and changes.

Community: Joomla! is built on bottom-up foundations that make working with open source tools so effective. Just ask the Obama folks about the power of a 'bottom up' organization.


Searchability: The entire site is search engine optimized (SEO) out of the gate.  And because I’m using ajax instead of Flash, every part of the site will get crawled and indexed by the search engines.

Economy: I should practice what I preach! I am constantly telling my clients that static sites are inefficient, costly and depend on having a full time development team standing by to publish every bit of new content that you throw their way. How Web 1.0 is that?

Sure, critics will say that employing Joomla! presents design and system limitations. But I feel that having form meet function and being able to get your fresh content out on the Web quickly and cost-effectively outweighs the Joomla’s restrictions. And as Powershifter evolves, watch for those restrictions to fall away as I push Joomla! into overdrive to see just how far it can take my business.

tags:// Web, Strategy, Powershifter Media, Open Source, Joomla!, CMS