Tag >> Strategy
Top Ten Advertisers for Q1 2010
JP Holecka Jun 14, 2010 - filed under: Advertising Comment (0)

Top Ten Advertisers (Q1 2010)

Rank

Company

Jan - Mar 2010 ($Mil)

Jan - Mar 2009($Mil)

% Change

1

Procter & Gamble Co

$772.6

$656.5

17.7%

2

AT&T Inc

$576.4

$455.0

26.7%

3

General Motors Corp

$533.7

$415.5

28.5%

4

Verizon Communications Inc

$517.2

$569.1

-9.1%

5

Pfizer Inc

$396.4

$271.1

46.2%

6

News Corp

$366.8

$340.4

7.8%

7

Johnson & Johnson

$344.1

$390.3

-11.8%

8

Time Warner Inc

$304.3

$265.3

14.7%

9

Walt Disney Co

$267.6

$303.6

-11.8%

10

General Electric Co

$264.6

$261.3

1.3%

 

TOTAL

$4,343.9

$3,928.0

10.6%

Source: Kantar Media, May 2010

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tags:// trends, Strategy, metrics, advertising
Do metrics really kill creativity?
JP Holecka Mar 5, 2010 - filed under: Advertising Comment (0)
In an Adage article by Patrick Sarkissian, he makes the claim that metrics are indeed killing creativity. His point is really about using metrics to make creative decisions exclusively. Metrics have always been in advertising and I suspect have driven the decisions of many clients that are too afraid to take risks in general. Metrics and measurement are always important, but so is the ability to take a chance with a creative campaign that may not have all the numbers and metrics to back it up. ROI and reduced risk for business is always an important thing to consider for campaigns, but so is taking a risk. Not taking risks will get you slow and steady returns with little ,to no loss there is no question. Risks can pay off huge when the creative resonates with the audience and in the end makes for a remarkable campaign that elevates your brand or product to new levels. 
 
Measurement is essential but the human spirit quite often surprises. During the Olympics crowds of hundreds, and sometimes thousands, would spontaneously breakout into the national anthem when they were finished quite often the crowd would do it all over again. I noticed that the anthem was notably missing from most ad campaigns during the Olympics. I am not sure if it was metrics or not but if there had been an anthematic ad campaign it would have resonated without a doubt. My point is that humans are not always predictable and great creativity connects in ways that metrics cannot always predict.
 
Metrics are important sure, but should they drive all creative choices for your campaign? Sure if slow steady returns are what you are looking for. If you want the potential of a "knock it out of the park" campaign you are going to have to take some "calculated" risks to make that happen. 

tags:// Strategy, olympics, metrics, marketing, Branding, agency, advertising
Powershiftermedia.com, built from the bottom up.
JP Holecka Nov 6, 2008 - filed under: Powershifter Media Comment (0)


Welcome to Powershifter Media's new website. It’s built on an open source CMS called Joomla! (The exclamation is actually part of the name). 

Why choose Joomla!?

Flexibility: As a consultancy of one I need to be able to manage my site quickly and cost effectively without employing a developer for site updates. Open source offers cost effectiveness and freedom from being tied to a certain vendor for future updates and changes.

Community: Joomla! is built on bottom-up foundations that make working with open source tools so effective. Just ask the Obama folks about the power of a 'bottom up' organization.


Searchability: The entire site is search engine optimized (SEO) out of the gate.  And because I’m using ajax instead of Flash, every part of the site will get crawled and indexed by the search engines.

Economy: I should practice what I preach! I am constantly telling my clients that static sites are inefficient, costly and depend on having a full time development team standing by to publish every bit of new content that you throw their way. How Web 1.0 is that?

Sure, critics will say that employing Joomla! presents design and system limitations. But I feel that having form meet function and being able to get your fresh content out on the Web quickly and cost-effectively outweighs the Joomla’s restrictions. And as Powershifter evolves, watch for those restrictions to fall away as I push Joomla! into overdrive to see just how far it can take my business.

tags:// Web, Strategy, Powershifter Media, Open Source, Joomla!, CMS